How to create a case study – How do you make your business stand out from the competition? How do you ensure that people buy from you, rather than your competitors? The best way to do both of these things is to add case studies to your arsenal of marketing strategies.
A case study is basically an account of how one client used your products or services and experienced success, which can then be applied to other clients as well. In this article, we’ll show you how to create case studies for business.
What Is A Case Study?
It’s no surprise that some of your competitors are already offering case studies. Why aren’t you? It seems like an easy win: let prospective customers read about how your product or service has helped someone else, and then they’ll want it, too.
It’s not that simple, however. A case study is not just a testimonial; it’s much more detailed and robust than that, and it requires time, effort and expertise—not only from you but also from clients who will be sharing their stories.
If you’re interested in creating case studies as part of your marketing strategy (and you should be), here’s what you need to know.
The Benefits Of Using Case Studies
In business, your clients are (or should be) the most important people in your life. And just like any good friend, you want them to have all of your contacts so they can reach out and call on you whenever they need help.
The best way to do that is through case studies. These narrative-driven reports outline not only what your product or service is capable of, but also how well it works in real-world situations. Unlike dry, boring technical documents which sit on shelves collecting dust, case studies show how actual customers used your products and services and got results.
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The final result? An increase in sales (and referrals). These two things – more sales and more referrals – are two benefits that businesses dream about all day long.
Picking The Right Subject For Your Case Study
One of the first steps in creating your case study is deciding which subject you should write about. Keep in mind that while anyone can publish a case study, it is most effective when related to some sort of professional career.
For example, if you’re in sales, then writing a case study on how your product or service helped another sales team might be an excellent idea. If you’re just starting out and have nothing substantial yet, consider writing about all of your research process, such as defining your product/service and picking customers to target.
Not only will people find these types of case studies helpful but you will also create a reputation as someone who has useful knowledge and expertise when it comes to business-related issues.
Conducting Your Interviews
When you’re planning to conduct an interview, you need to ask yourself one big question: What is my goal? Remember, your case study is centered around ONE business.
That means you only have room for ONE story. So whatever that story is—and however it needs to be told—make sure it’s what you want first and foremost. Once you know what your focus should be, plan accordingly.
Writing Your Case Study
Before you start writing, it’s important to determine who your target audience is. Write down some basic information on each group that might read your case study. This includes characteristics such as their age, gender, occupation and geographic location.
If possible, include information on what they look like and how they would spend their day. This can help you create realistic characters within your case study later on.
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Presenting Your Case Study To Clients And Prospects
Being able to tell your story effectively is an essential skill in any area of life. It’s also key if you’re trying to attract clients as a freelancer. Case studies are not only great selling tools, they can also help secure more work.
In fact, case studies can be very convincing; some businesses have even created courses with them (example: here). Your prospect will likely want proof that you actually do what you say you do and that you’re good at it—case studies can deliver on both counts.